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Have you ever wondered what happens to your plastic bottle after sipping your favorite drink and throwing it in the waste container?

Now imagine producers taking responsibility for collecting, sorting, and ensuring that these plastic bottles are recycled. If we can do this to all other items made in the market, this might be the crucial process we may have missed for so long — one that brings reality to a true end-to-end management of waste, especially plastic waste.

Essentially, this is what the Extended Producer Responsibility or EPR is about.